ALPENBLUME
Alpenblume – Excellence Among the Peaks
Located in the picturesque village of Dalmüs, Austria, Alpenblume is a luxury hotel surrounded by breathtaking mountain views. Renowned for its exceptional hospitality, Alpenblume offers full-board services, making it a prime destination for skiing enthusiasts in winter and hikers in summer.
Services provided:
- Drone photography
- Experience photography
- Content bank
- Short-Form Video Production
- Social media focused content
What they needed
Following the renovation of their spa and pool area, Alpenblume wanted to highlight their new infinity pool with panoramic views of the mountains and their luxurious spa with multiple saunas. With no up-to-date visuals or a content bank for their social media and marketing efforts, they sought Need to Sea to create high-end, authentic content. They aimed to attract new guests and re-engage existing ones with stunning visuals showcasing the hotel, amenities, and surrounding landscapes.
Results
Need to Sea delivered a comprehensive content bank featuring short-video’s of Alpenblume’s infinity pool, spa area, and pictures of their breathtaking surroundings. The mobile-first approach ensured the content resonated with a social media audience, while the professional quality made it suitable for newsletters and other publications.
The new content increased Alpenblume’s social media engagement significantly and garnered positive feedback from their existing guests. The imagery became central to Alpenblume’s marketing strategy, appearing in newsletters, publications, and social media channels, effectively showcasing their updated luxury offerings to a wider audience.
